21 E-COMMERCE TRENDS IN 2020. GET READY! 4

21 E-COMMERCE TRENDS IN 2020

GET READY!

It is always interesting to observe how technology moves quickly forward and improves the old ways of running a business regardless of its size or type. E-commerce has grown up greatly and successfully. In recent years it has integrated all new technological trends and improved vastly the user experience. It has outgrown up the face to face shop experience and became a positive factor of the out day-to-day living.

1. VIDEO SALES 

There’s a new overall trend in the business to introduce products in their full dimensions. This is related to the psychological effect of gaining trust and helping customers to visualize the product they purchase. This is very effective while selling eg clothing. But that’s an overall trend in the business also used in the recruitment (prerecorded video interviews).  The company as Printful has now is using prerecorded videos instead of static models to show off the freshly designed items.

We talk about print on demand in LOW INVESTMENT BUSINESS: PRINT ON DEMAND.

2. SUBSCRIPTION PAYMENTS

This relatively recent trend grows its popularity further. A monthly subscription gives the client the freedom to forget about the monthly budget and supply planning. It also leverages the budget drastically, hence a very practical business model loved immediately by the customers. Most services of Amazon are subscription-based such as Amazon Prime or Amazon Music Unlimited.

3. TOUCH AND FEEL STORES

Amazon opened in the USA 4 star store where customers are allowed to interact with their top lines product in physical reality and dimensions.


4. ACCENT ON CUSTOMER SERVICE

E-commerce traders get focussed on soft skills and how to build real long-lasting relationships with their clients, hence providing them with multiple assistants to make a choice.

5. ARTIFICIAL INTELLIGENCE & BIG DATA FOR PREDICTIONS

AI became the fortuneteller of e-commerce. The businesses collect data, analyze consumer behavior and come up with a prediction. Then based on the outcome of it, create their consumption plans and sales. This helps enormously business to move forward in a very practical manner.

6. ONLINE CUSTOMISATION OF THE PRODUCT 

This trend seems like been taken from the Print On Demand business where it was allowed of the client to add their design. Now a lot of other big brands as Converse, allow their clients through an online app to do the same.

7. CHATBOTS AS  PART OF THE ARTIFICIAL INTELLIGENCE 

They can easily handle repetitive patterns such as general inquiries, complaints, orders .. they also ‘learn’ from the chats and improve the quality of the service. One of the most popular is Mobile Monkey. I  already talked about MOBILE MONKEY.

8. BUSINESS TO BUSINESS E-COMMERCE IS GROWING

Businesses support each other by purchasing products through websites, this trend will remain growth positive and will increase drastically to 100%.

9. VOICE SEARCH OF A PRODUCT

We already know the feel of this feature, but now it moves surely and takes place in e-commerce. In a very easy manner we the consumers will be able to ‘call out’ our items. By the way if you haven’t used yet the power of Alexa while watching a child, hurry up:

Amazing experience!

10. SELLING ON SOCIAL MEDIA 

Facebook has a shop integration with e-commerce websites for a very long time, Instagram connected with Facebook allows to tag and sell these products, Twitter is developing new product pages, Snapchat – own e-commerce platform… All these opportunities to sell remain stable on the market and even grow further.

11. INTERNATIONAL SALES & PARTNERSHIPS ON THE RISE

A great progression has been noted from moving the center of greatest sales percentage from the western world to the rest of the world. Companies partner internationally to leverage the demand for e-commerce services and products.

12. MOBILE SHOPPING AND PAYMENT 

If you are involved with an SEO you might know already that Google restricts websites if they are not mobile-friendly. The trend to give an excellent mobile experience of their customers purchasing through mobile devices will only grow and increase.

13. NEW WAYS OF MOBILE PAYMENT 

New companies on the horizon developing their software for mobile payment. Slowly, but surely moving to it as a basic way of payment.


14. OMNICHANNEL SHOPPING

This is what Argos uses – people like a product online, research it and then order it to receive it physically in the nearest available depot.

15. AUTOMATION GETS MORE PRECISE

Automation is big in 2019 and now even a powerful trend in 2020. Dealing with stock and order management, collecting payments, notifications about new and run out products, abandoned carts, and omitted payments will remain within the authority of the automation.  It is exclusively helpful in growing and maintaining any kind of retail or wholesale business for digital and physical products.

16. HIGH CONVERSION RATE THROUGH THE HOMEPAGE

When I used to do eCommerce I was taught to have my catalogs on the homepage, so clients have been redirected from the catalog to the product. Now the homepage will sell directly the product, not the product page. This is a change that is logical as of the emerging of a big number of eCommerce shops on the rise which has broadened and diversified the UE (user experience).

17. E-COMMERCE ONLINE TRAINING AND WEBINARS

Along with the boom of online sales emerged another trend of online training and webinars of how to do drop ship, sell, market, create websites, online stores and the demand of experienced, not only taught gurus, will grow further. There is a tendency for people to learn from self-made people, who gained experience and can prove the results as a confirmation of gained skills.

18. OUTSOURCING E-COMMERCE  JOBS

Using personal and virtual assistants, customer support agents to handle ongoing tasks, to do marketing, bookkeeping, main or supportive roles will remain a leading trend, apparently for e-commerce businesses that are just starting. By the way, my partners and I offer outsourcing services. Please use the contact information.

The easiest way to reach for a remote tasker or to become one is to sign up for great websites as the Australian one (can be used internationally) is Airtasker. Check them out.

You might be also interested to check HOW TO OUTSOURCE IN A SMART MANNER 

19. E-COMMERCE WEBSITES AND  APPS

The increasing demand for websites and apps that sell products will only increase with the time as almost everyone goes online to sell something and some also develop business from scratch, so more web designers and developers will be needed to meet this demand. Platforms such as WooCommerce and Shopify will be again on the rise. This website also offers this type of service. Please use the contact information.

We talked about these platforms in DROPSHIP VENTURE AS ADVENTURE.

20. HOSTING AND DOMAIN PROVIDERS

The need for much hosting and domain providers for creating online shops and apps will also increase spectacularly and this will lead to the establishment of new companies to cover this need.

21. IMPROVEMENT OF INTERNET SERVICES 

Consecutively, the quality of the internet service will also need some stability and improvement and areas with poor service will benefit from improvement.

Conclusion

Overall, we are looking forward to meeting a fabulous year full of eCommerce technological innovations, integrations and implementations, supported by high-level customer support, represented by AI bots or humans, spread around the Globe.

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