expand your business!
There’s no doubt that regardless of the size all businesses need a ‘facebook’ that is contemporarily described as ‘branding’ .
WHAT IS BRANDING?
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Read More
PERSONAL TRAINERS ONLINE
As a personal trainer or any other kind of business equity, you need your own type of signs of differentiation from the competition in order to attract more and more clients and to become a real professional. I recently watched an advertisement for an American Personal Trainer who converted his business to fully online experience and now continuing earning good money and even better while enjoying more freedom and time with his family.
Starting with own website could be the first step into moving forward. Why do you need it as you are just your own person: it looks professional. Apparently, if you hire someone to take care of it and not use already built platforms such a Wix. If you don’t have any experience in the area, I would advise on not trying as it could gain you more pain than gain…
It gives a sense of security to the clients and gains you trust
Loyal customers need to know that you are there where you are and any time they can find you in the same place or if you have moved to another gym or location, they can reach you out. So in order to build a solid reputation, you need to keep your connections alive and strong.
Customers find you quickly just by searching your name
eg. Peter Jones, Rainbow Gym – Miami, Florida
This helps to find you quickly and connect with you, it also legitimates you as a real checked personal trainer.
It builds you a solid reputation of your long term plans ( dislike being just for the party, no plans or intentions of keeping this business going)
Take your business seriously is the key to success.
You can have your bookings made for you offline – meaning when you are not able to take calls or text or type emails, it just comes booked for you at the backstage
There’s no need to answer each call while train or respond to any email, just get them booking online and only see your schedule the next day.
You can handle any online payments and also use an e-commerce system with accounting and issue invoices for company owners
You can sell your own products or recommend products of other brands that you have reviewed and as an expert, you find them outstanding.
Sell prerecorded programs and videos online. Do not be a gym rat, become a gym king
You can make money while you sleep by selling your products online, so people visit your website 24/7 and purchase products while you are on vacation or sleep.
It allows you to keep the details of your clients in the same place, to market them new promos, activities, classes, any updates
Building an email list will give you the opportunity to send updates to the subscribers, to market your products and services, send notifications for upcoming new releases of your programs, classes, etc.
Chat online in one place, not on multiple places
Seen a PT that hardly ever pays attention to their trainee as they are on their phone chatting on Whatsapp, Messenger, Skype, Viber, Telegram is not the best word-of-a-mouth advertising as people might think you waste the sessions of your clients first and secondly do you need to chat through all these apps, get them all on your website in one channel!
Having a blog keeps your audience engaged and interested in your services in the long run
Blog illustrates your expertise and keeps your clients engaged with your services, products, and content. Having it on your website is just another value-added to your marketing plan.
And, of course – the last, but the most important – to gain new leads, aka customers. You need new clients, don’t you?
Writing articles, sharing content, email marketing, reviewing products is a lot of work, but is paid off as it also helps you get new clients and helps maintain the core of your business – gym one on one sessions.
If you are now ready to jump over and get your brand new website with all these amazing opportunities, please contact me below and let’s take it from there. Website pricing is available here, but keep in mind this is flexible pricing and it’s all upon the preferences you have got regarding your website. Let me know what would you expect and I will come with a tailored price.
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