Digital marketing is the most important marketing strategy every single business should implement in their conversion strategies. This is a tendency that throughout the years has evolved massively and now reaching a culmination point, where doing without is inevitable.

The top tools that should be considered and used in 2020 are the ones we used before, but now vastly enriching our knowledge about them and functionalities.


Building a brand is like building a reputation: once should be aware of the digital footprints the brand leaves and how receptive is the environment on brand novelties and implementations. Here comes Brand 24 that sure can help any company to discover what people say about their brand and take real-time actions, engage in discussions relevant to your business with one click of the mouse. If you really believe in your brand and would like to build something solid, contact Brand24 immediately.


Canva helps really being creative in building your visual side of the brand and raising brand awareness.  It gives a lot of flexible ways of how to manipulate text, blend photos, alternate formats, etc.  It allows a high-performance sector and access to all available social media.


A tool specially developed for WordPress bloggers to build new subscriber lists. The most interesting plugin’s feature is the large variety of opt-in forms allowed to be used.

Zoho Social

It allows populating social media content with just one click. It allows to schedule posts, measure your social media activities, and engage your followers with quizzes and competitions. It’s been updated and upgraded recently for better UE.

This is a platform where you can connect with influencers, analyze their profiles and decide which once might be of usage. Influencer marketing is still taking a lead and vastly spread throughout social media.

Google Keyword Planner
A free online tool that allows reaching for most frequently used words and find the ones that might perform best. This is a vastly used major SEO tool used by everyone in the business.

Mobile Monkey Messenger Bot

They help deploy the content and answer questions asked by the users of your online platform or social media. It improves conversion rates.
It helps to analyze the organic search results, to compare your website performance with one of the competitors.
This is also a tool analyzing the ‘heat’ of your content performance in a variety of ways. It has visitor recording, heat maps, scroll maps and click maps. There’s a large number of feedback form opportunities that help the users to rate the content and ultimately to improve it.
Google Analytics
It is the tool we all use on a daily basis and there’s no way to avoid those metrics as the core of our digital business. Google Analytics is the first instance we look at to check and rate the performance. It has multiple ways of implementation and usage such as apps, plugins, etc.
Highly recommended by top bloggers platform as it helps businesses to grow, apparently bloggers, eCommerce companies to reach and engage more audiences, to improve conversion rates and get more customers. A simple email marketing automation.

It is an amazing tool that converts blog posts into videos.

This a tool that helps any kind of online content creator to submit and transform their content into an ebook.
It is most commonly used to research the competition by inserting a keyword and finding out which of their posts were most popular. It is also a tool that can provide information where your content was mentioned and find the most shared content.
This is Neil Patel’s online keywords search tool that is free for use and allows you to find new keywords for your content, how hard is this kind of content to be written and also how to optimize your blog.

HubSpot Marketing
The most important feature of HubSpot Marketing is that is free to $3,200/month for enterprises, depending on your plan. It allows analyzing the user’s behavior, to capture leads and convert in sales. It is similar to Zoho, has got the same functions and functionalities. You can set up web formspopup forms, and live chat software for lead capture.


It is also one of the most popular online tools to do proper SEO optimization. Similarly to Ubersuggest, it allows seeing who is linking to your competitors to analyze the keywords, most popular pages and how they rank. The Top Pages tool can be used to create a post that will also rank and it was proven.

Rank Math

Rank Math is not as popular as Yoast SEO but more helpful. It is a WordPress plugin to optimize your content for search engines (SEO). It helps to create a rich snippet meta and add the proper keywords to be found on the web.

Google AdWords

Google Adwords is the most PPC (pay-per-click) and PPC (pay-per-call) to advertise your business on Google. One of the most effective but equally costly methods to advertise your business online and get results. Unlike Facebook and Instagram ads are based on how the selected keywords rank. Google Planner is the tool where you can research for free the keywords and select the least competitive suggestions.
Google AdWords is one of the most popular options for advertising your business on Google’s search engine results’ pages. Payment is based on either a pay-per-click or pay-per-call structure.

MailChip is a tool that already became traditional for any new blogger stepping into the market as really easy to set up and use.  It is an online tool for email marketing and social advertising automation. You can run and track campaigns in a perfect manner.


Hunter is a new, free, very helpful  tool for sales prospecting. It helps you find sales targets super fast by filtering out the technology they’re using. If you’d like to increase your sales in a quick term, this is your tool. 

Along with the major players in the business that promises a quick success and finding your business on the first pages of Google, there are some others, smaller, but very efficient and at lower prices. Here I am talking about a company called Top Placement USA that has been working hard in supporting and helping to fulfill their purpose – to find clients by finding themselves on the first page of Google within less than 6 months.  They build a solid SEO foundation that will bring persistently a longterm marketing success along with brand reputation. 

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